02 / Soften
Fabric Softener Concentrate
A little softness for the everyday.
€6.90
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A concentrated fabric softener with an Iron-Free formula: 67 washes from 1 liter, just 15 ml per wash, and smoother fabrics straight out of the machine.
Free shipping on orders over €59.99
Where it fits in your ritual
Fabric Softener Concentrate is step 02: Soften. Choose the steps that suit your fabric care — every step is optional. Discover the four steps
Product details & care
Always follow the current product label and your textile's care instructions. Usage, ingredients and safety information are on the label.
Delivery & returns
Free delivery on orders over €59.99. Delivery options and costs are shown at checkout.
The fragrance
The fragrance
A clean, concentrated scent with a crisp, fresh profile that feels instantly uplifting and versatile across fragrance products. It opens with a bright wash of clarity and settles into a smooth, tidy finish that suits home fragrance, laundry care and air care ranges alike. A strong choice for wholesalers, resellers and own-brand collections seeking a distinctive everyday scent with broad commercial appeal.
Key notes
How it unfolds
-
Top notes
The opening- pear
-
Heart notes
At its heart- rose petals
- violet
- White flowers
-
Base notes
The foundation- Cedarwood
- sandalwood
1 bottle. 67 washes.
A concentrated fabric softener with an Iron-Free formula. It softens, smooths out wrinkles right in the machine and protects colors, fabrics and prints wash after wash.
Softness you can feel in every fiber.
- 67 washes from 1 liter15 ml per wash instead of the 30–40 ml a typical softener needs. A smaller bottle, 2x more washes, less plastic.
- Iron-Free: 70% less time at the ironing boardSmooths out wrinkles right in the machine. Spin at up to 1000 rpm, hang right away, and clothes come out ready to wear.
- 12% softening and conditioning agentsTypical softeners contain 5–8%. That is why a towel stays fluffy even after 50 washes.
- Protects colors, fabrics and printsForms a microscopic protective film on the fibers. Black T-shirts stay black and prints don’t crack.
- Works at 30 °C just as well as at 60 °CTypical softeners lose effectiveness at low temperatures. This one doesn’t, so you can wash efficiently with no compromise on softness.
- Anti-allergic formulaA gentle base with no dominant scent. Use it on its own or pair it with Amarella laundry perfumes.
Less ironing. More time.
The average family spends 2–3 hours a week ironing. That is about 130 hours a year.
- Spin at up to 1000 rpmHigher speeds mean more wrinkles.
- Don’t overload the drumLaundry needs room to settle.
- Hang right after washingThe sooner you hang it, the smoother it dries.
- Cotton, synthetics, knitsThis is where the effect is strongest. Linen and 100% cotton shirts still iron faster and more easily.
Up to 1–2 hours less ironing every week, or more than 50 hours a year.
How much softener per wash?
Measure each dose with the cap.
- 15 ml
1 capful
Loads up to 4 kg.
- 25 ml
2 capfuls
Loads up to 5 kg.
- +5 ml
Hard water or a large load
Add 5 ml to the standard dose.
How to use
- Measure the right amount with the cap.
- Pour it into the fabric softener compartment of your machine.
- Wash as usual.
- For the Iron-Free effect, spin at up to 1000 rpm and hang your laundry as soon as the cycle ends.
Suitable for: cotton, synthetics, wool, delicates and children’s clothing.
No dominant scent. You decide.
Typical softeners have a strong fragrance. Amarella Expert has a subtle, neutral base.
For anyone sensitive to fragrance
- Ideal for allergy sufferers
- Safe for children’s and babies’ skin
- Laundry without a strong scent
Your own laundry scent
- You choose the fragrance
- A scent that lasts
- Softness and fragrance in a single wash
Questions and answers
How much should I use per wash?
15 ml (1 capful) for loads up to 4 kg and 25 ml (2 capfuls) for loads up to 5 kg. For hard water or a large load, add 5 ml.
How long does one bottle last?
67 washes, or about 3 months.
Do I really not need to iron?
The Iron-Free formula smooths out wrinkles in the machine. It works best with a spin of up to 1000 rpm, a drum that isn’t overloaded and hanging right after washing. Linen and 100% cotton shirts still iron faster and more easily.
Does it work at 30 °C?
Yes. It works at 30 °C just as well as at 60 °C.
Does it protect colors and prints?
Yes. It forms a microscopic protective film on the fibers, so colors don’t fade to gray and prints don’t crack. It is suitable for every color.
Can I use it with laundry perfume?
Yes. The neutral base doesn’t compete with Amarella perfumes, so you can create your own laundry scent.
Key information
- Volume
- 1 L
- Washes
- 67 (15 ml / wash)
- Temperature
- from 30 °C
- Active ingredients
- 12% softening and conditioning agents
- Technology
- Iron-Free
- Scent
- subtle, neutral base
- Suitable for
- cotton, synthetics, wool, delicates, children’s clothing
- Colors
- all, whites and colors
Safety information
Mix & Match
Complete the steps you are missing
Choose only what feels useful to you. Each suggestion has a different role in the ritual.
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